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Ad Exchanges operate by having ad inventory of publishers made available on Exchange platform via their SSP. When a user visits a webpage, data about the user is sent from the publisher to the Ad Exchange via SSP.

Multiple advertisers can bid on any impression at any moment. Whoever offers the highest bid wins the auction, and their ad appears on the page.

A página inicial do AdGuard DNS nãeste carrega quando a retransmissãeste privada do iCloud+ estiver desativada

As pessoas assistem vídeos no YouTube em dispositivos de smart TV, este de que amplia ainda mais este alcance da plataforma.

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RTB with its precise targeting has made online advertising more efficient for publishers as well as advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it contributes to higher revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.

A publicidade online tornou-se uma ferramenta indispensável para companhias qual buscam aumentar tua visibilidade e atrair Muito mais clientes. Para implementar efetivamente a publicidade online, existem quaisquer passos essenciais de que devem ser seguidos.

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You know, some impressions are worth more to a particular advertiser than others, and it’s RTB that lets you choose the most valuable ones.

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Help us make AdGuard DNS more accessible to everyone by participating in the translations! You can find a detailed article on how to use the Crowdin platform in our Knowledge Base. And if you already know how to use it, visit the AdGuard DNS project in Crowdin. Select the Dashboard and choose the language you want, then you're ready to translate!

Publishers sell, manage and optimize their online ads inventory with the help of the supply-side platforms. SSP dashboards allow publishers to control many aspects of their campaigns, including position, formats of ads, price per impression and other parameters.

Because the RTB process is so technical, it can be confusing even for those with extensive experience in the advertising industry. Understanding what RTB is and how it works can help you optimize your advertising strategy and benefit your bottom line.

On the flipside, CTV provides higher chances for click here advertisers to display their ads. Why? The reason is the premium inventory from sought-after publishers. It gives bidders an upper hand on the open auction exchange. PMP aggregates a limited number of players that are invited by a publisher and chosen under a set of criteria, including their (financial) solvency.

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